Search Engine Optimization (SEO), also known as Search Engine Placement or Search Engine Marketing (SEM), is a process of attaining a high ranking in search engines by changing the site's code to make it more search engine compatible. Search Engine Optimization is only starting to catch on in global as companies begin to recognize the importance of search engines as a cost-effective channel.SEO basically a plan implemented to increase a sites visibility. It mainly involves selecting keywords that will generate the targeted traffic, researching search engine policies and guidelines, and most importantly understanding the customer.
It is critical for any company to take into consideration how well its Web site will rank in the most important search engines and directories. There are many various but deliberate measures that a company must undertake in order to maximize their web site’s potential for success in search engines and directories. These measures, which produce concrete results, comprise the very heart of search engine optimization. Many companies underestimate the importance of search engines and fail to understand the ranking process so they end up ignoring what may be the most crucial ingredient of Internet marketing strategy